As explained before, backlinks are links which leads back to a particular website. This is one way of endorsing a website so as to increase its marketability and search engine optimization. Websites having backlinks also influence its page rank and a website having a high page rank usually comes top of SERP or Search Engine Results Page. However, there are also occasions wherein some websites still appear on the first few list of the search engine results page even though it does not have a high page rank. The thing here is that a website’s status or page rank plays a vital role when it comes to search engine optimization.
Though there are websites who utilize illegal methods to increase their page rank, they present a high risk that search engines like Google do not index them at all. On the other hand, if you have links associated to trustworthy websites such as government based websites, educational websites and the like then it will help increase the page rank of your website. In this way, you will be able to optimize search engines. Furthermore, if your website’s content is informative then search engines will be able to index your site which also helps you get on top of the search engine results page.