Building links for your website is a must if you want to improve your online presence. While there are different ways on how to get backlinks, it is still important to know the different aspects of link building so as to understand the relevant factors that affect site statistics.
Is your website popular? In what aspect? Are there many sites out there linking to your website? All these things are relevant to link popularity. To measure the popularity of a particular link, other factors to consider are link quantity, link quality and anchor text. They can be easily understood based on what they imply. For link quality, the more sites linking back to you, the better. As for quality, it has something to do with the rankings of the sites linking back to you. Generally, higher PR sites or high-authority sites pass better link juice to linking sites. And when it comes to anchor text, it would better to play around the keywords and think about variety.
One popular way of link building is through article submission. You can submit your articles with dofollow links to different article directories but you have to stay away from duplicate content. Your article should have fresh content each time you have to submit it. Though there are sites accepting pre-published articles, it would still be better to make some alterations. Rewritten or spun content is not good at all in the eyes of Google.
When sourcing links, it should also be relevant. Finding the same niche as your site and getting quality links from them can boost your overall rankings.